The platforms that dominated the last decade were built for a different threat landscape - one before AI-generated deepfakes, before hyper-personalized spear phishing, and before employees started tuning out their fifteenth compliance module of the year. A massive content library doesn’t reduce human risk. It just checks a box.
Between "training fatigue" and the rise of AI-driven deepfakes, the "compliance-first" approach is giving way to Human Risk Management (HRM). According to the SANS 2025 Security Awareness Report, industry leaders are no longer satisfied with "100% video completion" as a success metric. Instead, they are prioritizing Behavioral Risk Scores.
We built Frame Security to solve exactly this problem.
Frame Security
Frame is the only platform built from the ground up for the AI threat era - not retrofitted from a compliance tool that predates it. While legacy vendors recycle the same content library year after year, Frame delivers personalized security training tailored to each employee’s role, behavior patterns, and risk profile, alongside realistic AI-powered simulations that mirror the actual attacks hitting organizations today - including deepfakes and hyper-targeted phishing.
It catches risky behavior in real time, delivers a targeted teachable moment at the exact point of failure, and tracks whether behavior actually changed. The Human Risk Score surfaces which employees, roles, and departments pose the highest risk - and the platform automatically adjusts.
No other platform combines AI-powered simulation, personalized training, behavioral analytics, and post-click training in a single product. Frame doesn’t slot into one category. It replaces all of them.
Hoxhunt
Hoxhunt turns phishing reporting into a game. Employees earn points for flagging simulated and real threats, and the difficulty adapts as they improve. It’s effective at building a reporting habit and creating a sense of participation in the company’s defense.
The ceiling, however, is real: Hoxhunt is primarily a phishing simulation and gamification tool, not a full HRM platform. It doesn’t offer deep behavioral analytics, a Human Risk Score, or the ability to generate true AI-personalized video training - content that adapts to each individual’s specific risk profile, role, use cases and behavioral patterns rather than serving the same experience.
SoSafe
SoSafe is a European-headquartered security awareness platform that has grown quickly on the strength of its GDPR-compliant approach and localized content - a differentiator for organizations operating across the EU. It offers phishing simulations, role-based learning paths, and behavioral nudges, and it presents the data in dashboards designed for non-technical stakeholders.
Where SoSafe falls short is depth: its simulations are template-driven rather than AI-generated, its risk scoring is relatively surface-level compared to dedicated HRM platforms, and it has no capability to produce AI-personalized training - every employee essentially receives a variation of the same pre-built content, regardless of their individual risk profile or behavior history.
NINJIO: The Creative
NINJIO bets that employees remember stories more than compliance modules. They have short, animated episodes based on real-world breaches are engaging and drive higher information retention than static training.
Where they fall short is that NINJIO doesn’t offer a risk score, AI-powered threats simulation, or AI-personalized training - every employee watches the same episode, regardless of the context, their past behavior, or the specific threats targeting their organization. The content is quite polished, the personalization and customization are not there.
Proofpoint (PSAT)
Better organizations already deep in the Proofpoint ecosystem and want to check a box. It converts blocked attacks from your email gateway into training simulations - which makes the content relevant.
The downside is that it’s built entirely around Proofpoint’s own stack. Outside that ecosystem, its value drops sharply. It doesn’t offer AI-generated simulations, deepfake scenarios, or AI-personalized training that adapts to each individual - the training experience is the same for a first-year analyst and a C-suite executive. It’s an awareness layer bolted onto an email security product, not a standalone Human Risk platform.
So, which one actually solves the problem?
Each of these platforms does something well. But when you’re evaluating alternatives, the real question is "which tool solves the most problems without requiring three other vendors to fill the gaps - and which one can actually personalize the experience for every individual at risk?"
- If you want story-driven content that boosts retention, NINJIO does that well - but episodes are more niche and can get repetitive with no real customization.
- If you want gamified reporting habits, Hoxhunt is built for that - but it stops well short of full AI-driven HRM.
- If you need EU-compliant awareness training with localized content, SoSafe covers that - but none of it is truly personalized.
- If you want a platform that does all of it - AI-personalized training for every individual, realistic AI-powered simulations including deepfakes and phishing, real-time behavioral risk scoring, and post-click training that actually changes behavior globally - Frame Sec.
By meeting employees at the exact moment of failure - and turning that moment into a measurable behavior change - Frame doesn’t just check the compliance box. It builds a security culture that protects your organization, and gives your board the proof to back it up.
Ready to see the Frame difference? See how Frame replaces your legacy stack. Book a demo today.
