KnowBe4 prices security awareness training per seat, per month, on a three-year term, across two subscription levels: SAT Foundation and SAT Advanced. KnowBe4 pricing runs from $1.63 to $2.40 per seat per month for Foundation and $2.79 to $3.75 for Advanced, depending on how many seats you buy. List pricing starts at 25 users, while organizations with more than 1,000 seats need to request a quote.
If you came here expecting Silver, Gold, Platinum, and Diamond, that pricing model is gone. KnowBe4 has consolidated its four previous pricing plans into two, and many of the pricing guides currently ranking for this search still describe the old structure.
Below, you’ll find the current KnowBe4 tiers and what each costs, the additional costs that don’t appear in the headline price, and the questions worth asking before you sign another three-year term.
How KnowBe4 pricing works
KnowBe4 uses per-user monthly pricing, with published rates based on a 3-year term. What you pay per user depends on your subscription level and the number of seats you need.
There are five published pricing bands. KnowBe4’s pricing page groups customers into 25–50, 51–100, 101–250, 251–500, and 501–1,000 users, with the per-seat price decreasing as the number of users increases. Pricing starts at 25 seats, while organizations with more than 1,000 users need to contact KnowBe4 for a custom quote.
Published prices are based on a three-year contract. KnowBe4 describes its figures as “MSRP USD Monthly Pricing Per Seat” for a 3-year term. This means the rates on its pricing page shouldn’t be treated as universal pricing for different contract terms.
Your final price may differ from list pricing. KnowBe4 notes that prices can vary by region and exclude applicable taxes, duties, VAT, and other government fees. Non-profit and competitive upgrade discounts are also available, so the published figures are a useful benchmark rather than a guaranteed final quote.
All prices below are KnowBe4’s published USD list pricing as of May 2026, excluding tax.
KnowBe4 pricing tiers explained
KnowBe4 currently has two security awareness training pricing tiers: SAT Foundation and SAT Advanced. Foundation starts at $1.63 per user per month, while Advanced starts at $2.79, with the exact price depending on your number of seats.
What happened to Silver, Gold, Platinum, and Diamond?
If your current KnowBe4 contract refers to Silver, Gold, Platinum, or Diamond, you’re looking at its legacy pricing structure. In May 2026, KnowBe4 launched a new two-tier security awareness training offering: SAT Foundation and SAT Advanced.
That makes older KnowBe4 pricing comparisons difficult to use for a renewal. Features previously associated with different legacy tiers have been redistributed across Foundation and Advanced, so the closest new equivalent depends on the features your organization actually uses rather than the name of your old plan.
SAT Foundation
SAT Foundation is KnowBe4’s lower-priced subscription level, but it includes more than basic phishing and training. It comes with unlimited phishing security tests, the Phish Alert Button, automated training campaigns, assessments, AI-selected phishing templates, AI-recommended learning, and a limited number of Smart Groups.
Foundation also includes a library of 200+ pieces of KnowBe4 Studios content, including short training modules, videos, newsletters, posters, and digital signage.
Who it suits: Organizations that want to run ongoing simulated phishing campaigns and automated security awareness training without needing the full content library, unlimited Smart Groups, and AIDA capabilities included with Advanced.
SAT Advanced
SAT Advanced expands both the content and automation available in Foundation. Its training library increases from 200+ to more than 1,000 pieces of content, including additional KnowBe4 Studios premium content, games, live-action videos, posters, and newsletters.
It also removes Foundation’s limit on Smart Groups and includes AIDA, KnowBe4’s suite of AI defense agents. AIDA adds AI-driven capabilities designed to automate and personalize human risk management, including role-based and executive reporting.
Across the five published pricing bands, SAT Advanced costs around 56% to 71% more per seat than Foundation.
Who it suits: Organizations that need a larger training library, more extensive risk-based segmentation, and the additional automation and reporting available through AIDA.
What KnowBe4's pricing structure means in practice, and how Frame compares
KnowBe4’s two pricing plans give you progressively more content, segmentation, reporting, and AI capabilities as you move from Foundation to Advanced.
There are also optional add-ons:
- Compliance Plus: Additional compliance training content
- PhishER Plus: Email threat detection and response
- KnowBe4 Student Edition: Security awareness training for students
- Third-Party Integrations: Additional integrations beyond those included in your plan
Frame takes a different approach. Rather than unlocking more of the program at a higher subscription level, its core human risk capabilities are included within the platform.
The key question isn’t whether Foundation, Advanced, or Frame has the longest feature list. It’s which capabilities you need to move up a KnowBe4 tier to access, and whether you’ll use enough of that tier to justify the additional cost.
For example, if unlimited Smart Groups or AIDA is what pushes you from Foundation to Advanced, calculate the annual difference across your full seat count rather than comparing the monthly per-user figures alone. If you're considering Frame, compare that total with the capabilities included in its quote, particularly multi-channel phishing and deepfake simulations, contextual training, and human risk reduction, rather than trying to find a direct equivalent to Foundation or Advanced.
That gives you a more useful comparison: the total cost of getting the capabilities your program actually needs, not just the headline price per seat.
4 questions to ask before renewing KnowBe4
Price matters, but it’s only one part of a renewal decision. Before signing another 3-year term, here are four questions to ask before renewing.
- Are you paying for Advanced to access one or two capabilities? If you need Advanced primarily for unlimited Smart Groups, AIDA, or executive reporting, look at the difference in cost and whether you’re getting enough value from the other features included in the higher tier.
- Is your reporting showing whether human risk is actually changing? Completion rates, assessment results, and phishing simulation data can show who completed training and how employees responded. But if you need to understand how individual and organizational risk scores are changing over time, check whether your current reporting gives you that visibility.
- How quickly can you respond to a new threat? KnowBe4 gives you access to a large library of ready-made content, but it’s worth asking what happens when you need training on a new threat or organization-specific issue that isn’t already covered. Consider how quickly you can create, customize, approve, and deploy relevant training when something changes.
- Are you renewing because the platform still fits, or because switching feels difficult? Changing platforms can mean migration, onboarding, and working around existing contract terms, so it’s easy for the practicalities of switching to become part of the renewal decision. If your current platform no longer fits what you need, look at those costs alongside the cost of staying. For scale, IBM's 2026 Cost of a Data Breach Report puts the global average breach at $4.99 million and the US average at $11.5 million, a different order of magnitude from any per-seat line item in either direction.
If you’re exploring the market, these alternatives to KnowBe4 are a useful place to start.
Why organizations switch from KnowBe4 to Frame
Frame is an AI-native Human Risk Security platform designed to connect training, simulations, and behavioral risk signals to continuously identify and reduce human risk.
Organizations moving to Frame get:
- Multi-channel simulations: Run phishing and deepfake simulations across email, voice, and deepfake video.
- Training built for your organization: Generate security awareness training in minutes using your policies, organizational context, and current threats.
- Behavioral risk scoring: Measure human risk reduction using aggregated behavioral signals, with risk scores at employee and department level.
- All capabilities included: Access the full platform without moving between subscription tiers to unlock additional features.
You don’t have to wait for your KnowBe4 contract to end to make the move. Frame’s price match and free ramp migration matches your current contract price with all features included and gives you a three-month free ramp-up period, so you can onboard and transition before your existing term ends.
The KnowBe4 pricing numbers tell you what another three years will cost. Your renewal is also a chance to decide what you want those three years to deliver.
Book a demo and bring your current renewal quote.
Frequently asked questions about KnowBe4 pricing
How much does KnowBe4 cost per user?
KnowBe4 costs between $1.63 and $2.40 per user per month for SAT Foundation and $2.79 to $3.75 for SAT Advanced at published list prices. The exact KnowBe4 pricing depends on your number of seats, and published rates are based on a 3-year term. Organizations with more than 1,000 users need to request a custom quote.
What happened to KnowBe4 Silver, Gold, Platinum, and Diamond?
KnowBe4 Silver, Gold, Platinum, and Diamond are legacy subscription tiers. In 2026, KnowBe4 replaced the four-tier structure with two security awareness training subscription levels: SAT Foundation and SAT Advanced. Features from the old plans don’t map directly to the new tiers, so organizations renewing should compare the current features they need rather than relying on their previous tier name.
How does Frame compare with KnowBe4?
Frame differs from the KnowBe4 platform in how its security awareness training, simulations, and human risk capabilities are packaged and delivered. KnowBe4 divides capabilities between Foundation and Advanced, while Frame includes its full feature set in one platform. Frame combines AI-generated training with email, voice, and deepfake video simulations and behavioral risk scoring. Organizations switching from KnowBe4 can also access a price match and three-month free ramp-up period to support migration before their existing contract ends.
